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Jeff WhitesideContact

Elevating People.
Inspiring Trust.
Delivering Results.

I believe great engineering organizations don't happen by accident. They are built by investing in people, creating environments where trust and accountability thrive, and empowering teams to solve meaningful problems. When people grow, customers benefit, and businesses succeed.

Jeff Whiteside

My role is to build an environment where talented people can do the best work of their careers. This always leads to extrodonary results that we can all be proud of

— Jeff Whiteside

My Journey So Far

Four Chapters that shaped how I build, lead, and think

  1. CommandLink

    Vice President, Software Engineering & Products

    May 2024 – June 2026

    Scaled an engineering organization from 30 to 60+ while growing new SaaS products, modernizing the platform, and strengthening how teams built and released software. It was also a lesson in scale: what works at 30 people doesn’t work at 60, and great leaders have to evolve themselves, their systems, and their organizations as they grow.

  2. Ritchie Bros. / Xcira

    Vice President, Software Development & Infrastructure

    August 2015 – May 2024

    Spent nearly a decade building technology for the complex world of live auctions and marketplaces, while growing engineering teams and modernizing the platform from legacy client-server systems toward cloud, web, mobile, and service-based architecture. This chapter taught me how to modernize critical systems without losing sight of the customers and businesses that depend on them every day.

  3. Wolters Kluwer TeamMate

    Enterprise Agile Coach & Release Manager

    January 2013 – August 2015

    Stepped outside traditional engineering leadership to focus on how large organizations build and deliver software. Helped evolve the SDLC using Agile practices across both legacy client-server and modern SaaS products supporting mission-critical tax and audit work for major enterprises and government agencies. This chapter shaped how I think about systems and processes, continuous improvement, and enabling teams to deliver effectively at scale.

  4. Gearworks / Xora

    Senior Engineer, Architect, Director of Engineering

    June 2004 – January 2013

    Grew from a hands-on software engineer into engineering leadership while building mobile workforce technology before smartphones and GPS became commonplace. Experimenting with distributed teams in Belarus taught me how to lead across distance, cultures, and time zones—and that great teams are built through trust, communication, and shared purpose, regardless of where people work.